Looking to get the most out of this holiday season? Consider the benefits you can potentially derive if you improve your social media presence. Before the holidays roll around and you get a chance to relax, be sure to finish strong with what's left of December.
Laying the right foundation before the holidays can be extremely helpful, as many still use their electronic devices while they spend time with their loved ones, online presence educator Avelyn Holcroft-Lewer wrote in Inman Magazine.
The author, who works with professionals in the real estate industry to create compelling profiles, cited reports stating that during the holiday period, consumer interaction rates surge by close to 50 percent. Sharing, liking, commenting, clicking on advertisements, buying items and installing applications are all included in this activity. While this may seem hectic, it provides strong motivation to upgrade one's profile every few days.
However, before you decide to make the plunge and start getting involved with your social media account, be sure to follow some simple guidelines. For starters, be genuine, Dave Kerpen wrote in a guest blog post on Realtor.com.
If you have some good real estate jokes, feel free to tell them, wrote Kerpen, CEO of social media marketing software company Likeable Local. If you are involved with any local sports teams, that information might help as well, he stated.
Do some market research
Another key step to follow before you start using your social media account is doing some quick internet searches to figure out what people are saying about your competitors and your market, suggests Kerpen. Be sure to throw your name - or the name of your company - into a search engine to see what pops up.
In addition to performing some recon using social media, another way you can prepare yourself is to be sure you have in-depth knowledge of the local real estate market.
One good way to obtain his key information is to use CRS Data, which has comprehensive information including mortgage records and warranty deeds. If you want to learn more about CRS Data, click here.
Once you have readied yourself with this knowledge, make a short list of updates that your target market would want to know about. Holcroft-Lewer has suggested a few subjects that could serve as the basis for different posts.
Holiday-related articles can be great for this purpose, as they are very timely. As many people are stressed out during this time of the year, some might benefit from tips and tricks on how to keep everything organized, or how to prepare for the holidays.
Alternatively, many companies - and non-profits - are holding fundraisers at this time of the year, so the holidays present a perfect opportunity to provide updates, she noted.
Above all else, think strategically. What will make your social media persona compelling? What will keep people interested in working with you? Figure these out, and you will be on your way.